We will consult with you to review your existing software to ensure usability is at the forefront along with a brand style and voice.
We will advise where improvements to ease-of-use can be made or new software should be considered. This is based on your needs, feasibility, and cost of changing existing software.
Who are your users? What do they care about, and what are they trying to achieve? Consider their tech familiarity, education, and how they access your product.
Answering these questions is key to building easy-to-use software.
Depending on your needs, we can help with logo design, brand guidelines, or both. Just let us know if you’d like to use our branding services—we’re happy to include them in proposals upon request.
If you have an established brand (logo, colors, etc.), we can design the system using those.
We design how information flows in your system based on how people think, process information, and achieve their goals.
We combine this with data science and a deep understanding of human cognition, to make sure everything is clear and easy to use for your target audience.
Wireframing applies the intended flow of information to build our screen structures (like scaffolding) focused on ease of use, and UI Design brings them to life with a look and feel that matches your brand.
Prototyping is creating a more detailed, interactive version of your system to test and get feedback on how users interact with it. User testing involves observing real users as they try out the prototype to see what works and what needs improvement. This cost-effective feedback process happens before we start building anything.
After user testing, you can make improvements to your design based on feedback. This process should be repeated ideally 2-3 times to perfect the user experience, before you begin building, to avoid more costly changes during development.
We’re happy to help you tackle system automations, AI integrations into your company workflows, mobile or web applications, or complex system integrations.